The Brain

Why do we say ‘The brain always wins?

Because our brain controls all of our thinking, intellectual activities and emotions. It is the brain that gives us the power to speak, imagine and dream. It processes information and protects us, governing all of our behaviors, whether we are awake or asleep. And the brain itself is adaptive. It actually changes in response to experience. It is our ultimate survival system and tool. 

"There is no scientific study more vital to man than the study of his own brain. Our entire view of the universe depends on it."

- Francis Crick

Can we learn to manage our brains better?

Yes! We actually know enough now to behave in ways that enhance brain health and function and, therefore, by extension, enhance the quality of everything we do. Our unique brain management Process gives us all the ability to improve our lives through better brain management. The brain is our servant. We have to take care of it because it takes cares of us.


About YOUR brain

Here are just a few interesting facts about your incredible brain:


  • Your brain is the result of millions of years of evolution – and it continues to evolve.
  • The newest part of the brain in terms of evolution is part of the  cerebral cortex called the neocortex, which scientists believe is responsible for the development of higher level functioning and human intelligence.
  • If the neocortex were laid flat it would cover a space roughly the size of a pillowcase about 2.5 square ft or 2500 square cm.
  • Your brain is a collection of billions of inter-connected neurons working together.
  • Information travels at different speeds within different types of neutrons; some as slow as 0.5 meters/sec some as fast as 120 meters/sec.
  • There are seven sections or lobes and two sides of the brain.
  • The average human brain weighs three pounds.
  • It is 140 mm wide, 167mm wide, and 93mm high.
  • The human brain has around 100,000 miles of blood vessels.
  • 80% of the brain is water. Living brain tissue is a squishy, pink and jelly-like organ because of the high blood and water content of the tissue. That’s why it needs water!
  • A 20-year-old man has around 109,000 miles (176,000 km) of myelinated axons in his brain, which is enough to wrap around the earth’s equator four-and-a-half times.
  • A 20-year old woman’s brain is typically smaller than a male’s and, consequently, requires less wiring, with approximately 92,600 miles (149,000 km) of myelinated axons in her brain.
  • The surface area of the human brain is about 230-470 square  inches (1,500-3,000 sq. cm). The average length of a spinal cord is about 19 inches (45 cm).
  • The average adult brain consumes 30% of all calories taken in.
  • The average infant brain consumes 64% of all calories.
  • 50% of all oxygen is used by the brain.
  • 20% of the body’s total blood supply is used by the brain.
  • The brain operates on the same amount of power as 10 watt light bulb, even when we are asleep. How about that for efficiency!
  • ​The brain is much more active at night than during the day; it has to clean up its act and repair and recover.
  • Scientists estimate that throughout the average human lifetime the brain may retain as many as one quadrillion separate pieces of information.
  • New brain connections are created every time you form a memory.
  • Both the structure and function of the brain are important.*
  • Brain function governs every aspect of your life.
  • Your brain always wins.